Rapid Fire: Building brand intimacy through one key strategy – emotion
The on-demand customer has many needs. Speed and personalisation being key.
However, for a brand to create real and engaged fans, you need to understand the analytics as well as the individual. Emotion isn’t created through automation or tech, it is built through a unique, human, and personal interaction.
So how can brands leverage emotion to amplify their experiences, particularly in an on-demand, algorithmic happy landscape?
Join us to hear two short stories to help fuel the fire that will capture the hearts of your biggest fans!
Angela Stengel, Head – Content Ideas Lab, ABC
Angela Stengel is the Head of the ABC’s Content Ideas Lab, a team responsible for exploring fresh content ideas that connect with new audiences. Applying human-centred design techniques to content projects has been part of Angela’s work at ABC for some years, a highlight being using a “Jobs To Be Done” approach to set up ABC’s first digital only podcast commissioning which led to 3 top rating podcasts. Angela joined the ABC in 2008 working for ABC Innovation and ABC Radio. Angela has worked in editorial and digital roles in arts, media and education.
Dan Etiel, Chief Marketing Officer, Tanda
A Brisbane-bred marketer, Dan has applied his experience in brand management, strategy and growth-driven design across the globe, over the past 10 years. With extensive history in both B2C and B2B, Dan is now helping to build better, more successful workforces as Chief Marketing Officer at Tanda.