If you’re thinking you can just buy the latest tech and next-generation customer experiences will magically materialise, you’re wrong! To win, you need to re-think your operating model and the people it is impacting.
>> Becoming truly customer-orientated
>> Creating space to deliver value often in the confines context of a large organisation
>> Managing the impact of transformation from a leadership or organisational culture perspective
Dan Fischer, Head of Digital Transformation & Design, Virgin Australia
Dan is passionate about the intersection of commerce and design and the role emotion and context play in building game-changing customer experiences.
Dan has recently joined Virgin Australia to lead digital transformation and design after six years transforming digital customer-platforms and the digital operating model at Qantas.
Previously Dan was Multimedia Executive Producer and Deputy Network Editor at News Corp Australia, leading the network’s interactive storytelling through major news events including the 2011 Queensland floods, Cyclone Yasi, Japan tsunami and Christchurch earthquakes.